« Back to Blog

The people have spoken: TV is out and streaming is in

The people have spoken TV is out and streaming is in

The TV has been a staple of the modern home for about as long as any living person can remember, and soon they'll be a thing of the past. The moving picture box is slowly but surely being replaced by streaming media platforms on the Web, and that's a fact.

U.S. television viewership dropped by 10 percent in January, marking the eighth straight period of decline, according to CBC News. Roughly 2.6 million households ditched cable and broadcast TV options of any kind, opting for strictly broadband resources instead, according to Time magazine.

The reason for that big shift is the increasing popularity of streaming services, and viewers agree. According to an Opinion Outpost poll, when asking if streaming and app TV services would become more popular than cable companies like Comcast and AT&T, an overwhelming 85 percent of respondents answered yes. 

Consumers want to watch what they want when they want, and they're willing to pay for subscriptions to do it instead of watching commercials. It's getting more difficult for cable to compete, and that's no surprise considering what those companies are up against.

The enormous database of streaming options at Netflix's disposal is only the tip of the iceberg. The real victory, some viewers may argue, is the exclusive access to popular original programs. From watching Frank Underwood ruthlessly claw his way to the White House in "House of Cards" to getting an unfiltered look at female prison life in "Orange is the New Black," Netflix's original series are wildly popular and attracting viewers by the millions.

Which is the streaming service's most popular show? That would be "Daredevil," according to Variety. Just over 10 percent of subscribers tuned in for at least one episode within the first 11 days of the show's release.

Of course, streaming services are making big strides by offering older TV favorites, too. Just months ago, Netflix released every episode of "Friends" for streaming, attracting a fair amount of attention. Now, Hulu is offering the same experience with all 180 episodes of Seinfeld, according to Variety. Valued at $875,000 per episode, the service is investing an estimated $160 million for the deal with Sony Pictures TV. The success of both projects may mark a big move for streaming sources to buy the rights to other popular TV shows as well.

Of course, cable providers aren't faring well with increased competition from mega companies like Amazon either. Amazon.com is worth roughly $175.1 billion dollars, according to Forbes. The company is slowly growing its streaming services with popular original programs like the police drama "Bosch," which already received approval for a second season shortly after the first was offered via Amazon Prime, according to the LA Times.

The decline of TV has been steady, but cable still owns a big chunk of the market. In fact, it's still the most popular entertainment pastime in the country, according to Time magazine. The question now is not if, but when it will be overtaken by streaming services.

« Back to Blog
Join for free!

Why sign up?

Nobody's voice is as powerful as yours. As a consumer, you are uniquely positioned to share your perspective with businesses, telling them what you expect in order for them to receive your money in a transaction. So, why not make money online by taking surveys that provide information to your favorite company?