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Paid per view: Everything you need to know about today's YouTube celebrities
YouTube celebrities - they've put a satirical spin on life advice and literally lit themselves on fire and jumped off of buildings to secure a following and get some views. Despite broadcasting their actions to an audience of millions, people still have thousands of questions.
How did you become famous? Do you make enough to support yourself? How can I become a YouTube celebrity? In fact, a sizable portion of people may want that last question answered. An Opinion Outpost poll showed that, out of 2,100 respondents, roughly 37 percent of people have posted a video of themselves on the video sharing site.
So how do you stand out on YouTube? That's just one question that remains wrapped in mystery - until now.
Meet the players
There are hundreds of YouTube stars to profile, and they do a wide variety of things. Here are just a few of the most successful celebrities.
You've probably heard of Swedish video game enthusiast Felix Arvid Ulf Kjelberg - known by his YouTube name PewDiePie. He has reached over 32 million subscribers, according to The New Yorker, and earns around $4 million per year. That makes him one of the most well-paid celebrities on YouTube business. And he does it all by filming himself play video games and giving commentary.
This comedy duo, featuring Ian Hecox and Anthony Padilla, are YouTube veterans. They've been making slapstick comedy videos for years and currently have eight different YouTube channels pumping out parodies of pop culture events, movies, video games and everything in between.
This unnamed YouTuber has the second most views of any single celebrity, according to Business Insider. To put it one way, the person produces a series of how-to videos. Most of them feature reviews, and assembling information for various kid's toys.
What they do
Ultimately, those three YouTubers fall into the three categories of stars on the website. Somewhat surprisingly, there are an extraordinary amount of video game commentators on the site, and these individuals encompass the majority of the top 20 assumed-to-be richest stars out there. Filling out the rest of the list is mostly how-to video creators and comical personalities.
What's certain, though, is there's no predictable way to gain a following on YouTube. ABC News recently reported that GloZell, a star who "drinks cereal from a bathtub" was just one YouTube star who got to interview President Barack Obama recently. There's nothing predictable about this.
How much they make
As far as income goes, sources like Business Insider only have the estimations based on views and YouTube advertising guidelines. That's because many stars don't discuss how much they make, and that could be for good reason.
YouTube personality Philip DeFranco expressed in a video that it's difficult to share a number without breaking contracts and operating within the law. However, he did say that his company made around seven figures per year and he was paid an amount equivalent to a physician.
Then again, he also noted that other YouTubers may not make the same amount, as profits from many more sponsorships than average.
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