« Back to Blog

Online survey shines light on "Star Wars" release

Online survey shines light on star wars release

Disney's "Star Wars: The Force Awakens" has seen unbelievable success and has already shattered a number of box office records, according to Reuters. The film took in $238 million in its opening weekend in the U.S. and Canada, the biggest release for any film, and also broke records in Britain, Australia and Russia. Worldwide, "The Force Awakens" took in $517 million in ticket sales during its opening weekend, which Box Office Mojo reported is also the most for any movie.

This latest chapter in the "Star Wars" saga follows a cast of new heroes as they navigate the galaxy fighting the "New Order", which is headed by a mysterious evil leader. Familiar characters like Han Solo and Luke Skywalker also make an appearance, and it would appear that this latest chapter of "Star Wars" is already a fan favorite. 

Prior to the release of the film, an online survey conducted by Fandango broke down those fans and revealed which group in particular was driving up ticket sales.

Pre-order sales
Variety reported that the survey of 1,000 Fandango members found that not only was pre-ordering tickets to the film a popular idea, but one demographic led the charge.

The online poll found that 70.4 percent of opening night pre-sale tickets were bought by men. According to Variety, that number is 6.5 percent higher than the proportion of men who bought tickets early to see "Jurassic World," which held the previous record for best opening weekend in movie history. Overall, 67.8 percent of audience members during the release weekend of "Star Wars" were male.

Of those men buying advanced tickets, 52.6 percent were between the ages of 22 and 49. Although the film is produced by Disney, many of the older fans were children when the original movie, "Star Wars: A New Hope," was released in 1977. 

Favorite characters
Part of why "The Force Awakens" may have been so popular is because it appealed to generations of folks familiar with beloved characters like Chewbacca and R2-D2. Many of the most iconic characters from the original "Star Wars" were featured in this latest chapter, although there were many new and loveable ones as well.

Fandango's online survey also ranked fans' favorite new heroes and villains. The lead vote -getter was Rey, the pugnacious junkyard scrapper. Sith Lord-in-training Kylo Ren and the renegade Stormtrooper Fin were the next most popular characters, while Captain Phasma and Supreme Leader Snoke were also fan favorites. 

The poll also found that 54.2 percent of folks who opted to pre-order tickets for opening night chose to view the film in the standard 2-D formatting. Variety reported that the 3-D version of the film did significantly better over the course of the weekend, and of tickets sales outside of the premier, 52.4 percent were for the 3-D experience.

For any "Star Wars" fans who have yet to see the film or just want to go back and relive the magic a second time, taking paid surveys is a great way to earn extra cash. Make money from home online to pay for movie tickets, popcorn or candy.

« Back to Blog
Join for free!

Why sign up?

Nobody's voice is as powerful as yours. As a consumer, you are uniquely positioned to share your perspective with businesses, telling them what you expect in order for them to receive your money in a transaction. So, why not make money online by taking surveys that provide information to your favorite company?