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Online paid surveys and 3 other Web strategies businesses use to get ahead

Investments in Web tools have soared in recent years. Businesses simply can't afford to ignore what goes on in the World Wide Web. They use the Internet to generate sales leads, spark interest in marketing campaigns and to build a general Web presence that speaks directly to consumers.

Whereas billboards, newspaper advertisements and cold calls used to be the primary tools businesses would use to achieve their goals. All these methods now have a sleek, new Web derivative. Here are a few examples.

Online surveys for money
How do companies workshop their new products to ensure they will be making something consumers will buy and enjoy? Decades ago, and still in lower numbers today, they used to pay telemarketers to call homes and have conversations with random people. If those telemarketers were lucky enough to get someone on the line, they would go through a list of questions vaguely related to a new product or marketing strategy.

This system has been all but replaced by paid online surveys. Businesses don't have to pay telemarketers anymore. Instead, the money goes directly to the people sharing their opinions via the Web. Surveys are distributed at a lightning fast pace, and answers can be gleaned just as quickly on the Internet. 

Company websites
Of course, one of the clearest ways businesses invest in the Web is by building a website themselves. In this day and age, it's rare for a company of any size to keep their business off the Web. Big retailers create websites to sell products, and mom and pop restaurants use a website to host a menu and tell a story.

The question you may ask is, how much does it cost to create a website? And the answer is actually pretty tricky. For a small operation, it could be completely reasonable to build a simple website for pennies on the dollar. Free website creator tools make it easy to create something using a premade template. However, costs can quickly increase with greater complexity.

Business 2 Community noted that site-building company Quintain Marketing charges at least $12,000 for a basic small business package. However, it's reasonable for that figure to jump up between $20,000 and $30,000 if the site uses e-commerce tools or combines other forms of media, such as video or live social media feeds.

Social media marketing
Speaking of which, social media has also become a prime target for businesses trying to market their offerings. An infographic by Digital Marketing Philippines, shows how much companies are willing to pour into social advertising. Roughly 38 percent of businesses with over 5,000 employees spend over $5,000 every month, and 14 percent spend over $50,000 every month.

Which platforms do those businesses use the most? According to the source:

  • 92 percent use Facebook
  • 35 percent use YouTube
  • 24 percent use LinkedIn
  • 23 percent use Twitter.

And don't forget, there are other social media sites out there that DMP may not have measured, including Pinterest, Google+ and Instagram. 


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