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5 failed products in need of a survey
Big companies take a lot of risks with new products. Sometimes, they don't wait for consumers to take online surveys before releasing those items to the masses. When that happens and there's something a little iffy about the product, it spells disaster.
Here are five examples.
1. Crystal Pepsi
If it isn't broken, don't fix it. Those words could have benefited PepsiCo before it developed and released Crystal Pepsi in 1992. The goal behind this beverage: create a cola that was clear like other lemon-lime beverages but still had the same taste. Unfortunately, no one asked why this was the goal.
Crystal Pepsi appeared a little unsettling to consumers who were just fine with the darker color of regular cola, sending the beverage and a $40 million marketing budget to an early grave, according to Time magazine.
2. WOW! chips
Unfortunately, that wasn't the first big mistake PepsiCo made in the '90s. In 1998, the company released WOW! chips. They were advertised as a healthy alternative to normal potato chips because they were with the fat substitute olestra. The company - and thousands of unfortunate consumers - would later find out that olestra caused a host of uncomfortable bodily effects often ending in long trips to the bathroom.
3. McDonald's Arch Deluxe
Don't you wish you could add a little class to your fast food experience? The resounding answer after the release of the McDonald's Arch Deluxe was no. This sandwich, unlike the restaurant's other burgers, was made to be more sophisticated. A potato bun, mayonnaise-dijon mustard, all the fixings - it came with all that and an unorthodox $100 million advertising campaign, according to 24/7 Wall St. Commercials showed children - who usually don't have the most refined palate - grimacing in disgust at the burger. That, and a higher price, made the McDonald's Arch Deluxe a flop.
4. Clairol Touch of Yogurt Shampoo
I want my shampoo to remind me of:
- A: fresh lilacs
- B: silky fabric
- C: fresh fruit
- D: A cultured dairy product.
That's the only product survey question Clairol would need to ask to see what a disaster Touch of Yogurt Shampoo would be. For one reason or another, people don't particularly go for shampoo products that remind them of something that can go bad in minutes outside of a refrigerator. According to Time magazine, that wasn't the only problem with the item either. Several customers would mix the shampoo up with actual yogurt, resulting in silky smooth stomach linings - and sickness.
Coors Rocky Mountain Sparkling Water
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Don't you wish your favorite beer label also made sparkling water? Nope. Most people don't wish for that. Coors discovered that when it released Rocky Mountain Sparkling Water. Not only were the bottles labeled similarly to Coors beer - which caused a lot of confusion among buyers - the product was launched right around when the quality of Coors' water was being called into question.