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4 food and beverage products paid surveys online could have fixed
The world is filled with big businesses and startups eager to launch the next hit product that will sell millions. Unfortunately, most hits turn into misses, especially if the companies launching those items don't invest in a little market research to distribute paid online surveys.
Some of these products could have become big sellers with the right guidance, but they became famous flops instead.
1. Cosmopolitan Yogurt
Cosmopolitan magazine is notorious for reeling readers in with subtitles like "50 Ways to Seduce a Man," "Facebook Fashion: 463 Brilliant Looks," and "Guilt-free One-night Stands, Do They Exist?" With a collection of creatives bursting at the brim with poignant listicle ideas, who would think the dairy industry wasn't the most logical next step?
Somewhere down the line, someone at Cosmopolitan thought a Cosmo-brand yogurt was a good idea, and in 1999 the snack hit store shelves. But the magazine didn't stay in the yogurt business for long. The item was pulled from distribution due to weak sales - a fate that could have been avoided with some targeted online surveys or maybe a racy editorial quiz.
2. Orbitz Soda
What matters more to consumers, the way a soft drink looks or how it tastes? If you had tasted Orbitz soda, you would probably suggest the latter. In 1997, Orbitz was released as a zany lava-lamp looking beverage option. It was served in a clear pear-shaped bottle filled with tiny spheres that had the same density of the liquid they were in, causing them to hang in the mixture without floating or sinking.
It was an interesting marketing ploy among children at least, according to Business Insider. However, the taste wasn't appealing enough to keep consumers happy. After being compared to cough syrup one too many times, Orbitz was pulled from the shelves.
3. Life Savers Soda
The folks behind the popular gummy candy Life Savers had the opposite problem. The company created a soft drink that actually performed pretty well among taste-testing consumers, but it still ended up failing, according to DailyFinance.com. The problem: Customers would see the soda with the Life Savers branding on shelves and think of it like some sort of liquid candy drink. Life Savers may have been able to dodge this dilemma by conducting more research about the product packaging than the flavor of the drink itself, but hindsight is 20/20.
4. Cocaine Energy Drink
Cocaine Energy Drink was liable to give you much more than wings. Like its name suggested, the drink makers was banking on winning consumers by giving them an intense jolt of energy, primarily by packing the beverage with caffeine.
Cocaine Energy Drink inventor Jamey Kirby told ABC News the beverage was "350 percent stronger than Red Bull."
Kirby also referred to the drink as the "legal alternative" to actual cocaine, leading the beverage to its downfall. The Food and Drug Administration claimed the drink was being marketed illegally as both a replacement for street drugs and a diet supplement, according to the Chicago Tribune.
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